The Groomer Shortage Problem

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By Andrea Sleeper

Edited by Jun S. Yun

    Every year the grooming community draws closer together through social media and national events. As we grow more connected, specific topics seem to take priority over others when it comes to their coverage in seminars, conferences, and private conversations alike. This year in particular, there has been an issue that has been repeatedly brought to the surface in the grooming community. As the demand for grooming services grows parallel with the amount of dogs and cats owned in the United States, the people serving the supply of grooming services are running into a wall. This issue has been talked about in expos and conventions, live streams and social media threads, emails and newsletters by groomers all over the world. It is an issue that is affecting the entire nation’s community of pet grooming. The issue is: Groomer Shortage.

The “Groomer Shortage” issue, as the name implies, is a shortage of skilled professionals who are able to provide the services of pet grooming. No matter what kind of service you provide, whether it’s a commercial grooming salon, a home grooming salon, a mobile grooming business, or an in-home grooming service, there seems to be a consensus that there is still an urgent need for skilled professionals for those businesses. From South Dakota to Florida, from Washington State to Texas, a lot of business owners have expressed their concern about the lack of applications to their job openings.

“I thought I was the only one with this issue,” said a concerned poster in one of the Facebook groups available to professional pet business owners. “I came here, to this group, thinking that I could maybe find a solution to the problem I’ve been having: I have been looking for a groomer for the past 4 months with no luck. The only people that have applied do not meet any of my minimum requirements. Now I realize we are all in the same boat.” 

Another thread reads “So many places are looking to hire – has anyone else noticed a lack of groomers?” and as of today, it has over 600 comments with an overwhelming 94% agreeing that there is a lack of groomers to hire.

Before getting deeper into this conversation, we have to address a very basic question: is there indeed a shortage of skilled pet groomers? Let’s look at the numbers.

Job Openings and Groomers Looking for a Job

Facebook

There is a public Facebook group called “Groomer for Hire”, where pet grooming business owners can join to post a job, and pet groomers seeking employment can join to browse through the available positions. In this group there are currently 340 open positions that have not been filled, or have been partially filled but are still currently open. In July 2019, there were 38 groomers looking for a position through this group. The average response to their search was of almost 6 job offers per groomer. Out of these 6 groomers, 2 continued to post in August because of various reasons, but they have both had several job offers. In the same month of July 2019, there were 173 job openings (some businesses had multiple openings or multiple locations in need of a groomer or bather/assistant). The average response to their open positions was 0.075 applicants per job opening. Of these businesses, 15 continued to post throughout the month of July and have posted again in the first couple of weeks of August. 

Internet & Search Engines

A research of job openings was also done on websites such as monster.comindeed.com, Craigslist.com, simplyhired.com and glassdoor.com. On average, there were about 7,292 open positions in the entire country posted on these websites, with Craigslist having the least amount of job postings and Indeed having the most. Unlike Facebook groups, though, these websites showed an overwhelming amount of corporate business openings such as Petco, Petsmart, Rover, Pet Supply stores and veterinary clinics. Also, a lot of them were duplicates of the same location or duplicates with multiple locations within the same listing.

Local Research

Phone calls were also made in the cities of San Antonio and Austin, Texas to all the pet grooming services listed on Google, Yelp, yellow pages, Bing and Yahoo. There were almost 400 businesses listed. Out of those 400 businesses, information was acquired from 366. Out of 366, 289 said they had open positions ready for a new groomer, assistant, or/and bather and dryer. 27 businesses said they didn’t have any current open positions, but that they would at a later month this same year. Only 12 said they didn’t have any current open positions, but that they expect to start hiring at the beginning of next year. Finally, 38 said they were not looking for any positions to be filled at the moment, and were not looking to add additional staff members.

Also, the local grooming school, San Antonio Grooming Academy, has a current list of 38 grooming businesses waiting for graduates or current students to add to their staff. Since they opened in 2018, 100% of the students that graduated from the San Antonio Grooming Academy are currently employed or opened their own pet grooming business. Students looking for a job, and are not interested in opening their own business, are hired between 1 month before graduation to 1 week after graduation. As of August 2019, the San Antonio Grooming Academy has graduated a total of 17 students this year, with a new group of 3 starting in August and a group of 5-7 new students starting in September 2019.

Once you take all the data into consideration, it’s safe to say that there are a lot of open positions that are not getting filled. These job openings have continued to remain open all throughout 2019 all across the  United States. It would also be safe to assume that a lot of local business owners, and corporations around the country, agree that one of their main issues is getting people to fill the available positions within their grooming businesses. More extensive research and data is necessary in order to make further conclusions, such as a detailed comparison between open grooming positions and groomers looking for employment. However, it is safe to say that there is indeed a “Groomer Shortage” problem, and it is a problem that affects the pet grooming community nationwide.

Why is there a Groomer Shortage?

Now that it has been established that there is indeed a groomer shortage problem, we can start digging into the reasons behind it. Why is there a lack of professional groomers in the United States? Based on the social media threads, videos, expos, seminars, conferences and every day business owner conversations, we can assume there are several reasons behind this complex issue.

Expectations

There seems to be a disparity between what the employer expects from his or her staff and what the potential employee expects from his or her place of employment.

On one hand, you have the type of employers/owners that expect a lot from their staff in exchange of what the potential employees may think of as very little compensation. Some employers want to pay as little as possible for the most amount of work done and that does not sit well with trained and skilled professionals, like experienced groomers obviously are. Some of the open positions ask for all the normal grooming responsibilities plus customer service: checking customers in and out, answering phones, making appointments, cleaning not just their area but also the entire salon, and other extra tasks in exchange for a percentage of each pet groomed. So, they make money out of each pet they groom, but they don’t make any extra income for all of the other tasks the employers require of them. This is wrong for many reasons, but the main one is the fact that this business model reveals a disparity between the amount of work required and the financial compensation for it. This creates a sense of unfairness and causes a high staff rotation, which ultimately puts a financial burden on the business owner. 

On the other hand, you have the type of employees that expect too much from their place of business in exchange for the least amount of work possible. Some employees think that just because they have more than a couple of offers on the table, or because they know how difficult it is for businesses to find a skilled groomer, they expect the business owner to offer more than what’s reasonable and sustainable for a small business. This is not just ill-received by potential small business employers, but even if they did want to meet these groomers requirements to convince them, it would be nearly impossible for them to sustain this and make a decent profit for themselves. For example, groomers have rejected potential jobs because they were offered less than 50% commission per pet groomed. Others have expressed to have rejected job offers because the business didn’t carry the luxury grooming products they would like to use. In other words, there are some groomers that want the perks of working in a small business but with all the benefits and extra incentives that only a big corporation can afford. Some of them don’t expect the benefits or incentives, but they do expect to get paid more per pet groomed as a “compromise” for not getting those benefits or incentives. This is wrong for many reasons, but the main one is the fact that there is a deep disconnect between what is reasonable for a small business can offer and what the groomer thinks they deserve a skilled professional who is in high demand.

To summarize, there is a huge rift between the expectations of both employers and employees in the pet grooming industry. Some employers try to take advantage of the fact that pet groomers need of a job, while some pet groomers try to exploit the small business owner by requesting more than what the business owner can realistically provide. There has to be an understanding between both sides in a way that they can both have a fair exchange of services and payment, in a relationship built on mutual trust and respect. 

Trade Exposure

Pet grooming is not a trade that most people think about when they are weighing out their career options. Even the people that are looking for careers that involve animals do not usually consider pet grooming as long-term career. This situation is the result of a combination of several factors. First, the fact that pet grooming is not considered a serious career (and by serious, some may also think profitable). The fact that many do not consider it to be a highly skilled occupation is what encourages the perception that it is not a real option as a long-term career. Second, some people that do not consider this a serious career are also involved in local governments. Currently, no state in the country recognizes pet grooming as an official trade; therefore, there are no state or city licenses required by the pet groomers to be able to open up a pet grooming business. Third, it is only recently that there has been a direct link found between the number of dogs and the need for pet grooming services. Meaning the more dogs there are in the United States, the more demand there is for pet grooming services. This may seem to be an obvious correlation. Obviously, the more dogs there are the more groomers would be needed. But it’s actually not that simple. There are many factors that may influence a person’s decision to hire or not to hire a groomer or visit a grooming salon, including but not limited to the price of the new dog itself, the trends or community movements of a particular year (for example, the DIY movement for dog grooming), and the pets natural living expenses. There is a beautiful and complex phenomenon going on in which grooming is actually becoming part of the natural living expenses of a dog (this topic itself merits its own article, for sure), unlike other pet grooming history stages under which the latter used to be considered only a service for the most affluent people or to pets of a certain breed (reason why all original grooming salons were actually called “poodle parlors”). What this means is that the increase in demand for dog groomers, and dog grooming services, are not part of the yearly trends or a simple stage in the history of this trade. It is actually becoming more of an inherent necessity in a dog’s life rather than a luxury service. It has only been in recent years that dog grooming has become a necessity to the normal pet owner, and thus only recently has it become a serious, profitable, expanding and growing career.

To summarize, people looking for a serious and profitable career, especially those that are looking for one that includes animals, usually don’t even consider pet grooming because of their lack of exposure to it as a skilled trade. If you look back several years ago it was still perceived as the type of job that only served to pay the bills or that only catered to a small niche of clientele. Recent generations have not been exposed to pet grooming as a serious career choice by their communities or by local governments.

Bygone Business Ways

This reason is very important because there used to be only one way to become a pet groomer: get a job in a pet grooming business with a groomer willing to mentor you, and start from the bottom. Grooming businesses would also be run in a similar way all over the country, adapting to a setting under which grooming wasn’t considered a serious trade such as cosmetologists or barbers. Usually, you would have an owner who was the main groomer running the entire show and usually, with enough business, they would hire a bather/assistant to help out. As the business grew, some owners began requiring more skilled staff to be able to accept more dogs per day. But, with them being a small business, the amount of work would inevitably vary on a day to day basis. Because the business owner was the one providing the place of work, customers and products, they began to seek help from other professional groomers labeled as independent contractors. Slowly, from skilled professionals going from place to place and picking their “jobs” under their own business name, they turned into misclassified employees being asked to come in on certain (or set) days and times, picking up other responsibilities within the hiring business. This was in exchange of the potential of getting a certain amount of dogs every day in a single location and getting paid a percentage of the price of the grooms as commission.

Today, there is still a big problem with pet grooming business owners misclassifying employees, paying commission percentages of pets groomed but nothing in exchange for other time consuming responsibilities. Another problem that business owners face is hiring people with no experience and training them only to lose those employees after making such a big investment of their time and resources. This is a cycle that plagues the smaller pet grooming businesses. One of the reasons may be because they are run by people that are only concerned about making a profit, and they train the new generation of groomers to apply this archaic business model and outdated system. Those who learn the trade by going to corporate training centers are stuck in another dilemma because they are only taught how to groom but not how to open, run and grow a pet grooming business. 

Local vs Corporate

When we mention “competition” within the pet grooming industry, the first thing that comes to mind is competition for potential customers between the local pet grooming businesses. But that’s not the type of competition that matters when it comes to the groomer shortage problem. In fact, we’re talking about a bigger kind of competition: small businesses vs national corporations. Since teaching/mentoring brand new staff is extremely risky (and a lot of times counterproductive) for a small business, there has been a steady decline of this practice throughout the years with it reaching an all time low in 2018 (having a comeback in 2019, though, forced by the lack of skilled groomers available for jobs). For this reason, most of the new generation of groomers have been coming out from the training programs of corporations such as Petco and Petsmart. They are not just training a lot of new groomers, they are also retaining them at a larger scale. As the groomer shortage issue spreads, these corporations found themselves also being afflicted by it despite their significant investment in training programs. For this reason, since 2018, pet grooming corporations have put in place aggressive recruiting strategies, building attractive incentives and payment plans for groomers, and adding more benefits to their basic payroll plans. Needless to say, small businesses have struggled to match these attractive offers and incentives. When it comes to profitability, national corporations have increased their profits with the increase of owned pets in the country, giving them a bigger budget to invest in growing their pet grooming team and services. In contrast, small businesses that only do grooming, or that may have another source of income through selling or managing other pet related products or services, can’t even come close to the amount of capital that the corporations have available. This is when the disparity of options becomes apparent. For example, the local pet groomer’s offer of 40% commission for each groomed pet plus a bonus for every $400 made in business seems legitimately inferior compared to an hourly wage plus 40% commission per pet groomed with an additional $1,000 bonus for joining the team, plus health benefits and 401k, plus the staff discounted price on all their in store pet products. Once groomers make up their minds that a corporate salon is not what they’re looking for, the smaller salon has a better chance at receiving job applications. However, once groomers see what the bigger businesses can offer and like it, but they still prefer to work at a smaller salon, they try to push their own terms of employment on the smaller businesses, demanding impossible requests and unrealistic conditions.

To summarize, everybody in the pet grooming industry, no matter if they are big national corporations or small local businesses, agree that there is a groomer shortage and everybody is in need of a solution for it. Nevertheless, when it comes to trying to solve the problem for themselves, there is a deep disparity in the competition for hiring groomers. National corporations offer great perks along with starting bonuses and attractive payment plans that are in most cases impossible for smaller local businesses to match. This significantly decreases the small business owner’s chances of meeting their staff’s demands within an already ongoing crisis of the lack of skilled pet groomers. The smaller businesses that do try to come close to matching what national corporations offer, more often than not, find themselves struggling to meet reasonable profit margins. 

There are other reasons that contribute to the existence of a groomer shortage problem, but these are believed to be the most important ones and ones that are mentioned the most. Even so, these are more than enough factors to start a conversation on how to work together to solve this national problem.

Solutions

The desperate need for trained groomers has lead pet grooming businesses to try to find different solutions to alleviate their own situations. Here are the most popular solutions that have been shared:

Competing with corporate offers– Some smaller business owners decided to try to compete with bigger corporate salons by offering more perks, bonuses and more attractive wages/salaries to attract groomers into joining their team. One salon in southern California implemented this strategy, and in order to sustain it, they increased all the customer base grooming prices and added extra add-on services that had a higher profit margin. Another salon in Kentucky also increased their grooming prices, but also invested in a larger boutique and pet shop with products that have a higher profit margin. 

Returning to training staff– A lot of salons have stopped training new groomers because of the liability associated with teaching people and then dealing with the risk of losing their investment when the newly trained groomer decides to quit. However, some salons have returned to fully training employees for every position and/or mentoring for those interested in becoming finished pet groomers. In order to sustain this business model, the successful business owners have applied various strategies into their training/mentoring methods. One of those strategies is that they’ve added a payment scale where the employees under the process of training make more money the longer they stay and the more they learn to do. They have also added liability waivers for their customers to sign in order to be serviced, and they added non-compete agreements for their employees in training to sign. Many small businesses have also implemented several requirements for the employees to meet in order for them to be trained (such as buying their own tools).

Opening a Grooming School– Some small businesses/professional groomers decided that the best way to solve their problem was to create their own supply of new groomers by starting a school. Grooming schools have been around for a very long time; some of them grew while others closed down, and some of them evolved into online schools. For a long time, there were only a few grooming schools available in the country, but in the last couple of years there has been a resurgence of academies dedicated to this trade. We can only assume that they started re-emerging because of the growing demand for skilled pet groomers. The process of opening a school for a trade such as pet grooming is different in every state and sometimes from city to city. There can be anything between a minimum and an overwhelming amount of requirements to open and run a legitimate trade school. The businesses/groomers that were able to successfully open their own school did have to open a completely new “business” apart from their main professional grooming business. Also, there is a very important (both legal and financial) distinction between “school” and “training center” that a potential school founder must research thoroughly before making the decision of which path to take.

Downsizing– Another solution that a lot of business owners across the country decided to take after all the staffing struggles was to downsize. Instead of accepting more dogs, taking on a bigger space, looking for more staff and increasing the overhead, they returned to being a “one man or woman show”. They have re-organized their schedules, they’ve shifted to “one on one” appointments only, they’ve stopped accepting walk-ins, they’ve stopped accepting new customers, increased their prices to keep only certain types of customers, and only keep the absolutely necessary staff needed to assist them in their business. Business owners who have opted for this option have mentioned a significant decline in their stress levels and an increase in the quality of their grooms as well as the level of satisfaction and fulfillment. For this solution though, it is important to mention that financial organization is absolutely critical for the survival of the business. If the owner is not working, the business is not making any money. So in order to increase their quality of life (rather than decrease it by becoming slaves to their own business) with vacations and long weekends, and to survive the low seasons and tax payments, grooming owners have to save and organize their money diligently. 

There are, of course, other possible solutions to the groomer shortage problem. But these are the ones that have been mentioned and talked about the most among business owners that have already taken action regarding their staffing issues. This problem needs to talked about more openly. It needs to be addressed in all the major grooming expos. Seminars must be given in order to promote a productive dialogue so that we can have a constructive conversation about this complex issue. The more professionals we have working together on this issue, the sooner we’ll find the solutions that will alleviate and grow the national pet grooming industry.

By Andrea Sleeper, the Pink Poodle Lady

With the wonderful help of the talented Jun S. Yun, also known as Jun the Groomer

Groomer on Vacation: A small guide on how to do it

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By Andrea Sleeper

As I am sitting here, on a reclinable chair, listening to my children play in the pool with a giant pirate ship under the Mexican sun, a Facebook message popped up on my phone. It was a friend of mine, asking me if I was still on vacation. I happily answered that indeed I’m still on vacation but I didn’t mind speaking to her. Then she said:

“When you have a chance, once you’re back home, do you think you can please tell me how you did it?”

“What do you mean? How I did what?” I asked.

“How you managed to leave on vacation without the whole ship sinking in your absence.”

I looked up towards the pirate ship, where my husband was going up and down the slide with my children. I thought about what to tell her and thought about everything going on at that moment. So many answers came to my head, but I did have one main question that kept repeating itself in the midst of my thoughts: She thinks my ship is not sinking?

Being a professional groomer is a very particular career. Every time I try to compare us to other professions, there are always important differences that push us out to another category, which happens to not meet anybody else’s. I believe pet groomers are their own breed of professionals, which is why reading or learning business solutions and organization techniques from other people with a more popular career never fully helps us.

For this reason, I decided to write this small guide for the professional groomer and grooming business owners who are trying to or are planning on trying to go on vacation. It took me my share of trial and error, and I asked a couple of my groomer friends about this same topic to try to expand on my personal vacation planning process.

General Logistics

When to Vacation

Plan your trips with at least 6 months of anticipation. Too much time in advance? Trust me, I wasn’t much of a planner either. Before becoming a groomer I was more of a nomad and I depended on my spontaneity to do new things and travel to different places. But 6 months is what I had to do to start planning ahead once I started grooming. After experiencing the benefits of this myself, I am now planning my vacation trips 8 to 12 months in advance and I can’t express how many benefits this brings: the main one being the prices. Prices for both flights and vacation spots are so much better when done in advance! On certain seasons though, especially if you’re going to travel between summer and fall, prices are better if you do it 6 or 5 months in advance rather than sooner, because everyone is trying to get you to come on their worst slow season of the year. Besides price, it also allows you to do everything else that I will be mentioning in this guide without the stress of running out of time.

Plan your trips around your business’s slow seasons, whether you own the salon or not. That will make it easier for your customers and/or your employer. It has the added bonus of it being cheaper! You’ll notice that most vacation spots tend to have slow seasons at around the same time your salon is slow too. Not in all instances, but you will find several options during the year that you can take advantage of. I found the sweet spot between summer and fall, in the months of September and October, right before the busiest part of the year starts at my salons.

Where to Vacation

I found it easier to make only one big expense a year, instead of one big expense and then another one with flights, and then trying to save for trip expenses. For this reason, it may be a good idea for you to find vacation packages that include flight and are completely or mostly all included. That way, your planning and preparation for the trip can be focused on everything else you have to organize before leaving and also, no matter if you’re doing well or not financially at that point, everything will already be paid for and your situation will not determine if you can go or not.

If you don’t want an all inclusive place with flights included, then you can buy both place and flights in the same time frame in order to have one big expense, and use the upcoming months to dedicate a percentage of your earnings towards the vacation expenses. Your tips and bonuses can also go towards your vacation fund.

Money to Spend on Vacation

Option #1: If you want to spend money out of pocket without getting into any kind of debt, then take advantage of your income influx of the busiest parts of the year. For example, save all of your profit of the Thanksgiving busy season and use that money on its entirety towards paying a vacation for summer next year. The weeks between Thanksgiving and Christmas tend to be busy weeks for most salons plus the Christmas rush, so you will easily recover and will have enough income to make up for the savings you needed to pay your taxes the year after. This is what I am currently doing right now.

Option #2: If you don’t want to spend a lot of money out of pocket, then there’s this little trick I did when I just started planning on vacations. I took out one traveling credit card that gives you points for every expense. I used it and maxed it with an all inclusive trip. Once I made that expense, I used the upcoming months to pay it off slowly. By the time my trip arrived, I had a very small balance left and I was able to use the card for little extra expenses I still had for the trip. For the next year’s trip, I did the same thing as soon as I paid it off, with the difference that this time I had points to spend! So a $2,500 trip ended up being a $1,850 trip instead. I did not use it for anything else, though. Only for the trip and trip expenses. I also didn’t use it again, not until I had completely paid it off. That way I had complete control over how much I spent on my trip and it also gave me a cap to not go overboard with it. You can apply this same trick to any credit card you own. Bring it to $0 then use it as your trip financial organizer!

Groomer and/or Business Owner Logistics

Customer/Employer Notice

As a main groomer/grooming employee that doesn’t own a salon, your first step must obviously be giving your boss or supervisor notice of your vacation times. The more time in advance the better. If you’re not in a corporate job, please remind your salon owner of your vacation times 1 month before you leave, especially if you did it with 6 to 12 months in anticipation. Small/medium salon business owners have a lot on their minds and they need to be reminded of things like these.

Also, if you are not the owner but do your own customer service or customer relations, and especially if you are in a competitive situation, make sure you let your returning customers know that you will be gone for that particular time. If they want only you, advise them to make their appointments the week before or the week after your vacation. You may only do this if you’re allowed by your place of employment!

As the owner of the salon and only groomer, dedicate a budget to invest on vacation notices, such as a wall poster and business cards. If you grab a good deal for normal basic business cards, you can design them with a message with your vacation dates and you can give them out a month or 2 before your vacations. Also, you can use the power of social media and Google for free. On Facebook, make a colorful announcement that you can pin to the top of your page or that you can feature as your cover page to remind everybody of your vacation dates. On Google, when you go to My Business management, you can put temporary dates when you’ll be closed. You can use this tool (originally meant to let people know about holiday hours) by personalizing the vacation dates as a temporary off business or business closed option. This is also free and you can do it yourself if you have already claimed your Google business page.

Staff Training/Vacations

If you’re a business owner and you’re not running the salon by yourself, you’ll have to consider 2 options: closing down the salon and giving your employees “forced” vacations or training your staff in the case they’re not used to running things without you.

In the first situation, you’ll have to consider not just your customers but also your employees. Depending on their seniority with you and the amount of time you’ll be gone, you may consider giving them paid time off if possible. The more amount of time you give them prior to your vacation the more chances they’ll have to plan their own vacation or their activities for their time off.

In the second scenario, consider the burden of the responsibilities you’re passing on. If you usually take on certain tasks in the salon that are needed done on a day to day basis, don’t put all that pressure on a single employee if possible. All added responsibilities should come accompanied with a financial bonus or extra, too. If you have office, papers, or number responsibilities try to relay those on a front desk or office assistant, if you usually do the deep cleaning on your salon on certain days give that to your bather and dryer or your grooming assistant, if there are picky owners that have already accepted someone else grooming their pets, give all the needed instructions for your groomer to have access to all the specific instructions of those particular customers. In the case that you just have 1 employee, try to prioritize all your responsibilities and choose which ones are absolutely necessary for the day to day in the salon and which ones can be done only once a week or every 2 weeks. Don’t forget to pay for the added work: the staff will be happy to see you go on vacation, especially if it comes with some extra money!

Savings for the Salon

Here is the main reason why I previously mentioned having only 1 or 2 big expenses for your trip is preferable. No matter if you decide to close the salon or train your staff, you will need some extra money in the account to act as a cushion in your absence, be it to be there for any automatic payments, to serve as the cushion to make up for the lack of business while you’re closed, or to pay your staff extra for their added tasks.

Savings are more easily achieved when you manage percentages. Out of your profit, once everything else has already been accounted for including taxes, dedicate at least a 15% of those profits towards business savings (independent from personal savings or your personal travel savings). Add that 15% to the same account or dedicate a business savings account, or keep it in cash to deposit later. Whichever way you prefer, keep a 15% as your bare minimum for business savings. Anything less will be too small for it to be truly useful at the time you leave.

Putting out the Fires

If you’re a business owner, don’t expect everything to go well only because you organized everything with time in advance! Don’t expect everything to go smoothly without you, especially if you are usually there working or managing.

Prepare ahead for the fires you’ll have to put out from your remote location to prevent the ship from sinking. Give your staff all the means for them to be able to contact you in the case that something goes wrong, if any important decisions must be made, or if they have any questions. Organize your activities during vacation in a way you can at least do some work from your phone, tablet or laptop if needed. Identify the possible problematic times in your salon, such as checking in times and usual times of pick up, to have your phone with you in case you need to answer phone calls or video calls. It’s not an exact science, of course, but it does make a difference when you walk into a resort knowing that you will be called at some point from work rather than expecting to not be interrupted during your entire stay.

Bring your phone, bring your tablet and/or laptop. Don’t assume you won’t need them. It is important that you disconnect and fully relax, of course, but if you’re anything like me, no matter how hard you try you’ll still wonder if everything is going well or not without you. Knowing that you’re only a phone call or video call away and that you have everything with you that you may need to solve issues remotely, will bring you more peace than not coming prepared.


As you can see, it is possible for groomers and/or grooming business owners to take vacations without the need of them being millionaires or big corporations. It seems a little too much or complicated, but it is actually a pretty simple system you can easily start if you’ve never done it before. Once you try it, you realize how easy it is to actually take some time off from grooming and how rewarding it is when you come back and have gotten a very needed break from the daily routine.

Vacation is just as important for groomers as it is for other professionals. It is easy to get lost in the day to day, week to week, month to month routine and responsibilities. No matter how much we love what we do and where we are working, we still fall into exhaustion, we burn out, we forget to spend the money we make in something else that isn’t bills, house, children, and every day kind of needs. We forget to feed our soul with some self-care, relaxation and adventure. More than once I’ve met one woman/man show grooming business owners that have not taken a single vacation for over 10 years with the excuse that they don’t have staff or another groomer to keep the business open while they’re gone. The same people that asked me how I did it despite having a young grooming business.

It is possible. Try it once. I promise you will not regret it.

By Andrea Sleeper, the Pink Poodle Lady

Creative Grooming: Art or Abuse?

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I had read about this particular topic before and I had heard horror stories about it, but I had never personally experienced it. After all, I am as talented as a pigeon with a pen when it comes to dying, bedazzling, or drawing on dogs. Reason why my customers have never been offered creative grooming options or have seen any type of creative grooming in my salons. I guess I never gave it that much thought because it’s not something I know how to do, so I went on to take some classes and seminars about it, went to a competition just to look and learn some new things, and well… it finally happened to me.

I was looking in awe at several amazing dogs, standing, sitting or laying down by themselves with no restraints on beautifully decorated tables, showing off their incredible creative designs. One of them was laying on the table, with one arm stretched out towards his groomer, while she touched up the dragon scales dyed on his legs. Another one of them was proudly standing on the table, looking at everyone with his perfectly shaped and dyed bear face. He looked like a bear! His ears even looked like a bear’s. Another one was sitting down, waiting for her owner to be done setting up the table, while she showed off a beautiful and colorful bumblebee dye job with amazing details in ode to honeycombs and spring flowers. I was so marveled by these dogs and their talented groomers, that I decided to live stream the competition on Facebook. Most people reacted with positive signs and comments, when suddenly a sad face stroke the screen. Soon after, the comment “Poor dogs…” made its way into my feed. I stared at it, perplexed. The memories of the groomer horror stories that I had read and listened to rushed back into my mind and I finally understood. I was finally part of the controversial conversation of creative grooming and pet abuse.

Video of this competition: https://www.facebook.com/barkTV/videos/2411637368923157/UzpfSTE1NjMyODA5MzY6Vks6OTE2NDc0NjI1MzU2NTEx/?query=groom%20texas&epa=SEARCH_BOX

What is this conversation about? Creative Grooming… is it art or is it abuse? Let us look at some basic information before we move along.

DISCLAIMER: This is not a hit and go article that you will be able to read through in a minute. It involves analysis, research, interviews, chemical information, and statements from both people in the professional pet industry and people that have been involved in the topic of Creative Grooming one way or the other.

What is Creative Grooming?

68736482_10162410419785722_6698298172977971200_nCreative Grooming is a styling technique used by pet groomers to dye, color and style a pet. It’s the equivalent of a hair stylist that also does color on human hair. Not all groomers do it, some of them just stick to the traditional pet grooming. The ones that do, though, more often than not consider their styling technique an art, and they use several specialized tools such as: pet dye (permanent, semi-permanent, and temporary), hair color chalk, airbrushes for hair color, rhinestones and hair gems, feather and lash extensions, nail polish, and specialized high precision trimmers to “carve” designs on hair.

A lot of people think that Creative Grooming has only started in the last couple of years as the art of pet grooming grew in popularity, but that’s actually incorrect. There is record of pet groomers doing Creative Grooming in Poodle Parlors as early as the 1950’s. They would color them with vegetable dye, which was completely harmless and not permanent.

Check out this amazing video on a Poodle Parlor using Creative Grooming

What is abuse?

According to the REACH organization, abuse means “a pattern of behavior used by one69014828_2684005178327427_8402666351377776640_n person to gain and maintain power and control over another.” They also mention that abuse is not just physical, but that there are 6 different types of abuse in total: Physical, sexual, verbal/emotional, mental/psychological, financial/economic, and cultural/identity. If you want to read on what each of the different types entails, visit: https://reachma.org/6-different-types-abuse/

Of course, this is more aimed at human vs human situations, but other sources of information about the general terminology of “abuse” are way more vague and cursory. Such as the Merriam-Webster definition of abuse: “a corrupt practice or custom”.

Now that we have the main definitions clear, lets move forward.

I decided to answer the comment of “Poor dogs…” on my live video feed and asked her why she said that. After reading her concerns and answering her with all the information I have access to as an actual professional and not just a pet owner, I decided to go and read the cases of other groomers/salons that went through this same issue and I paid a lot of attention to the negative comments and the responses of the authors of such comments. In short, the main concerns I was able to find are the following:

  1. Reasoning behind the decision of doing this to pets (Why do it?)
  2. Reasoning behind the thought that pets enjoy this activity (How do you know they like it if they can’t consent?)
  3. Amount of time the process takes (Forcing the dog to stay, stand or lay on a table for hours)
  4. Products used being harmful (Dyes, colors, bleach, fumes, chemicals, etc)
  5. Dominance of Human over Pet (Self-explanatory, selfishness in the raw)
  6. Physical Abuse (By forcing them to stand, lay, sit, or be somewhere against their will)
  7. Psychological/Emotional Abuse (By making them do something they don’t want or don’t understand)

There are other possible concerns that have been expressed by people on the internet and social media, most of them pet owners with no professional experience whatsoever, and some of them pet professionals with no knowledge on Creative Grooming. However, these were the main ones that everybody shared.

Lets tackle each concern individually.

Why do this to pets?

The most common negative words used by people on social media were “selfish” and “inhumane”. Some people expressed that there is no real reason to do this to a pet, that it is merely for the personal satisfaction and pleasure of the owner/groomer.

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There are a lot of different answers for this question: I asked over 60 groomers/owners involved in Creative Grooming. The most popular answer was that they (the owner or groomer/owner) love doing Creative Grooming on the pets because it’s a form of art, of love and expression, it shows the groomer’s/owner’s point of view the same way that doing their own hair or nails does. Another popular answer was that they love their dog so much that they want to give them something “extra” besides their regular groom, something that doesn’t just give them more attention from the groomer but that also shows off the pet’s unique personality. Something everybody agreed on is that the pet gets a lot of attention when out in public, receiving a lot of pets and their pictures taken, with this being something that the pets love to get as a reward.

How do you know they like it if they can’t “consent”?

1C9D3F49-54C8-480C-B1F3-3449E3E24BF9.jpgA counter to the answers of the previous question is that pets “can’t say no” and “can’t say yes”, so basically if the pet can’t agree to get something done to them, it’s automatically done against their will, which means it’s selfish and cruel. The pet never said they enjoyed the attention they get post-creative groom session, they also never said that they enjoy expressing their personality through Creative Grooming.

As a rational human being, you may know what the answer to this concern is. Pets indeed can’t talk, but that doesn’t mean they can’t communicate. Animal professionals can easily tell when a pet is in distress, in pain, sad, happy, willing, unwilling, etc. Pets can’t talk nor give their verbal consent to anything, but they can communicate if they are comfortable with their situation or if they aren’t… Following that line of logic, then how do you know 910029B8-4A5D-42A3-A528-CED920DF2258your Labrador likes the blue collar instead of the red, or if he likes wearing a collar at all? How do you know if your Chihuahua prefers the food you got that is specialized for small breeds? Is she just eating it because she’s hungry or because she really likes it? What makes you think that Snowball the cat wanted that kitty litter box? Did you ask her which one did she prefer or if she preferred to go outside? Unfortunately for the owners/groomers using that argument, the idea behind it is pretty flawed, because that would mean that we are all constantly committing selfish and cruel acts against our pets, who cannot verbally consent to anything.

In summary, not a single answer from owners/groomer owners showed lack of love. Selfishness, maybe, if you consider them trying to express their love and art through their very loved pet is selfish, then yes. No answers seemed to be inhumane, but the complete opposite. Also, the idea behind “consent” of the animal is deeply flawed by itself.

Forcing the pet to endure a lengthy process

Another common thing mentioned is that groomers “force the pets” to endure a lengthy and uncomfortable process of Creative Grooming, depending on the result of their session. This was most commonly mentioned on competition creative grooms, which are more complex and adorned than most grooming salon visits.

69097078_10104903808301233_1574812585860005888_nIt is true that Creative Grooming CAN take a lot of time. Depending on the complexity of the design, the process can take more than several hours. Pets that are part of a Creative Grooming competition are worked on all day until the moment they get judged. Some designs don’t just include paint or dye, but also body jewels, lights, and other adornments. One of the contestants of a recent creative competition mentioned that she started her process at 6am in the morning (with previous preparation the days before) after an hour of washing and fluffying the dog’s coat. She was done at about 3pm in the afternoon, and the judging competition started at 4pm and until then, she was still adding and fixing things in her design. Other competitors have gone to competitions where they require a complete creative design completed in 2 hours. But, is this cruelty just because of the amount of time that the pet must go through the grooming process? Let’s compare:

A Standard Poodle (which is the most popular breed for Creative Grooming designs) that dino01102017is going to compete at a normal national grooming competition takes an average of 6 hours to complete, plus the amount of time waiting for judging and awards. A Standard Poodle that is going to compete at a normal AKC group or breed conformation competition takes an average of 5 hours to complete with prep-work done the day before, plus the show, the judging, and the awards. A Standard Poodle that comes to the groomer with a difficult coat that is in poor conditions, and needs to be either gently stripped or de-tangled, takes an average of 5 hours to complete (this one f0c916d114f2858ea4e0c9091d414298varies a lot, since it depends on the condition of the pet’s coat while competition dogs have coats in excellent condition). A Standard Poodle that is too aggressive to be groomed at a professional salon and is taken to a Veterinary Clinic to be sedated and groomed, takes an average of 4 hours between drop off and pick up plus recovery time (which in some cases is immediate and in others can last several more hours). So when you compare the amount of time each of these situations take, an average of 7 hours (depending on the complexity of the design) for a Creative Grooming session doesn’t really look that lengthy.

Additionally, normal Creative Grooming sessions (not competition) at your local salon 59781426_10219811470096929_4593925912046600192_nare very different. The dye, depending on the design and desired vibrancy, can sit on the pet anywhere from 20 minutes to 60 minutes before the pet is bathed and dried. To this amount of time, if you add the rest of the grooming steps for the pet’s haircut, in total you end up seeing anything from 0 to a 60 minute difference between a normal grooming appointment and a Creative Grooming appointment. The requirements for the pet on the table are also almost the same between both types. They both require the pet to be as still as possible, to stand for the entire process as much as possible and to be prepped before the bathing step.

Using products that are harmful

Another concern is that the products used to do Creative Grooming may be harmful to the pet. And this is a very serious and tangible concern.

Cats are especially susceptible to any potential chemicals and they’re also very sensitive to certain drugs, essential oils and even plant botanicals because the altered glucuronidation pathway in their livers doesn’t allow them to properly metabolize them. So, as a cat parent, it is a genuine concern that is worth the research. Also, some dogs could get intoxicated from a dye job if the incorrect product is used. Dogs’ skin anatomy is different from humans, making them more susceptible to chemical stripping of their coat and skin, especially when irritants such as ammonia are present in a large amount (and this is a common ingredient in most human dye products).

So let’s check the ingredients of the most popular products used by professional creative groomers:

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Arctic Fox – “Arctic Fox colors are 100% vegan, contain no animal by-products or any of the harsh chemicals often found in permanent dyes such as peroxide, ammonia, ethyl alcohol and PPD.” For a list full of ingredients, check out: https://arcticfoxhaircolor.com/pages/ez-faq

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Opawz – “All the ingredients we use in our products are vegan, and contain no animal-related materials. All OPAWZ materials are FDA approved for using on cosmetic and food products, as some of our ingredients are food grade as well.” For a full list of ingredients, check out: https://www.opawz.com/pages/product-faq

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Crazy Liberty – “Made from vegetable and fruit components that not only color but also improve the health of the hair considering the uniqueness of the animals’ skin and fur. We use plant and fruit juices AHA (α-hydroxy acid) as a dye extract to give an intense color. The dyes also include an extract of lilies that nourishes and restores the structure of damaged hair, protects it from ultraviolet rays and soothes the animal’s skin. The bright coat color is achieved with the help of ultra silicon emulsion, with a particle size of less than 40 nanometers. Due to this, the dye penetrates deep into the animal’s coat reducing the loss of its humidity, protecting against thermal damage and giving the glamorous shine.” For more info, check out: http://www.crazyliberty.com/pets-hair-dye-en/

So, the good news about this particular concern is that a pet owner can do their research and ask their local groomer what products they use for their Creative Grooming. That way, they can enjoy the benefits of a unique look for their pet without the fear of their pet being harmed. Don’t leave it to the groomer to convince you that it’s safe: do your own research, gather the facts, and look for a groomer that provides the safe products your pet deserves!

Dominance of human over pet through physical and psychological abuse

2D843B00-C858-4451-AEF6-D91E4B7A809CI left this one for the end because through the other concerns, we’ve already touched the subjects of both physical and psychological abuse. Sheer dominance of human over animal involves the attitude of a human being doing things to an animal simply because they can and the animal can’t do anything about. It implies an inherent malice under which a human being does something to an animal that he or she knows the animal can’t defend itself against, for the pure pleasure of exerting that power and dominance over it. As a professional groomer, I can put some input that could be useful: I’ve seen all types of Creative Grooming pictures and videos, from short hair to long hair, from straight to curly, and the coats of every single pet I’ve seen are in pristine conditions. Not good, not pretty good, EXCELLENT conditions. I can tell you for a fact that these pets are groomed, maintained, brushed and combed often. If you are the owner of a Poodle, Bichon, Schnauzer, Shih Tzu, or any other common pet breed you will know how hard it is to keep that coat healthy and untangled. If there is any dominance in this situation that I can see, is of that of the pet’s needs over the time of the owner/groomer. It takes an enormous amount of dedication and time to keep the pets’ coats looking like that.

Physical abuse concerns involve a pet being at the groomer’s or on a table for too long. It would also involve forcing the dog to be still, to not move, to stand up for a prolonged period of time, etc. It is true that Creative Grooming session can last anywhere between 20 minutes and 8 hours in a day depending on a lot of variables (such as if the creative job being done is simple or complex, if the pet we’re talking about is in a competition or just a normal request at the local groomer’s, etc). Also, for certain parts of the body or certain parts of the process, the pets are required and prompted to stand up, be it by

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Pets in the Creative Grooming process

request or by using a belly band or belly support underneath. But, it is not true to say that the pets that go through this process are forced physically to do something for the entire time they’re there. Pets that undergo a Creative Grooming session can sit down if they want to, stand up if they want to, even lay down if they want to, especially in longer sessions for a Creative Grooming competition. There are multiple sources showing competition poodles laying down on their side, just relaxing, while their groomers work on one side of the body (I witnessed this myself. I was amazed by the fact that these dogs were just sitting or laying on the table willingly without any type of constraint!). There are also multiple sources showing local groomers in the process of a creative groom in which the dog is sitting down or even walking around in the tub waiting for the timer to hit the time to bathe. Most groomers expressed that they use positive reinforcement to keep the pets still and alert to them: such as being given treats and having their favorite toy on the table (one even mentioned having peanut butter and a spoon!).

Psychological abuse concerns involve a pet being in a situation that they don’t understand and feeling scared or stressed about it. It is true that a Creative Grooming session, especially for pets that are getting one for the first time, would be confused as to 23EDAA56-7707-403A-B68F-08A001B1D6CF.jpegwhat and why a groomer is doing what he or she is doing, especially if it’s outside of the routine grooming appointment they usually get. It is also true that some pets may feel tired or anxious when getting something new done to them on the table. What is not true is that first and foremost, this can be categorized as psychological or emotional abuse. It can’t be. If it was, by following this logic, then a lot of things would and should be called psychological and emotional abuse, such as a new grooming tool used by the groomer, a new brushing routine implemented by the owner at home to keep up with hair tangling, a new walk route when the owner decides to try a different coffee shop, or really anything that makes the pet feel doubtful, insecure or scared, including the first grooming session with a groomer or changing groomers at any point. New thing and situations happen all the time! Second, Creative Grooming tools are not the same as grooming tools and tend to be way more silent in comparison, if not completely silent. The only motorized tool used in Creative Grooming is an airbrush, which no matter the brand, are 80% to 90% more silent than most hair clippers. The rest of the tools are usual hair dying tools such as brushes, pens, and chalk.

Conclusion & my own opinion

AD12104F-9C8B-47BE-87F5-A156ACC51B49.jpegAfter all the information we’ve been presented with (I include myself since I had no clue what the answer to this article’s question would be and though I had seen Creative Grooming, I knew nothing about it despite me being a professional dog groomer), we can conclude that there are a lot of concerns about the nature, reason, and process of Creative Grooming. Some of those concerns are more rationally valid than others, and some of them have real and tangible dangers behind them (such as the effect of chemicals on pets’ skin, coat and health). Yet, all of these concerns can be easily addressed and any danger can be easily prevented by the owner itself by doing a little bit of research with a quick internet visit. An owner is also fully entitled to ask the chosen groomer to bring a bottle of the dye product used for their Creative Grooming, where they can read all the ingredients and make sure that it is a product safe for pets (especially cats). When it comes to the concerns that involve the owner or the groomer of the pet being malicious, selfish, or having no respect towards the involved animals, there is nothing further from the truth. From Texas to South Dakota, from Washington State to 9FC3DE46-4731-4C6E-9663-BE33BD13E5D7New Jersey, the groomers involved in this research and others that have expressed their opinion about this controversial topic in public and private forums, have expressed nothing but love and care about their customers no matter the explanation they give for the reasoning behind their motivation to do Creative Grooming. Of all the reasons given, none of them expressed disrespect, hate, or indifference towards the animals they work with on a daily basis (and trust me, if and when a groomer is being unreasonable, mean, abusive or disrespectful to the integrity of a pet, be it on a public or private forum, a hundred others jump to the pet’s defense). In my personal opinion, there is no other community of animal professionals more caring, loving, and mindful of pets than professional groomers. Pets are not just paying the bills, they are also the targets of unlimited love and passion. I can assure you, people that are not passionate about this profession don’t last very long and for sure, they can’t make a living out of it.

So, the answer to the question of this article is: Creative Grooming is ART, not abuse.

In my personal opinion, this is not a controversial topic at all. Why? Because we, the pet professionals, see a lot of animals on a daily basis and we’ve seen horrible things. We’ve seen real abuse, neglect, indifference and hatred. We’ve seen pets so tangled, that the dreadlocks on the hair suffocate the skin, creating huge body hematomas. We’ve seen pets with nails so long, that they curl down until they actually penetrate the paw pads, making the animal live with pain every second of every minute of every day. My personal worse: A dog came into one of my salons, so severely matted (tangled) on its face and head, that his ear fell off when we removed the hair from the top of the head. The hair had gotten tangled and matted around his ear, to the point of strangling it until the tissue died. It was completely scabbed over at that point, meaning that the dog lived in indescribable pain for a long time until his own body repaired it. A lot of groomers shared their horror pictures with me for everybody to see what real abuse looks like. A lot of groomers shared their stories, pictures and cases with the hope that people with no knowledge of this topic will educate themselves and will stop focusing their efforts of changing the way pets are treated from loving and caring professionals to the real abusers. THANK YOU TO ALL THE GROOMERS AND OWNERS WHO TRUSTED ME.

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By: Andrea Sleeper (AKA the Pink Poodle Lady)

 

About Me & Why I Decided to Write

When I was a child, they asked all of us what we wanted to be when we grew up. Some boy said he wanted to be an astronaut, a girl said she wanted to be a teacher, somebody else said they wanted to be a police officer… and apparently, I said I wanted to be a writer and drawer. I say apparently because I don’t remember a single thing about that part of my life. I have a horrible memory! But my parents told me that I’ve always wanted to be a writer, and I believe them, because ever since I CAN remember, I’ve wanted to be a writer.

My dad has piles of stories and novels and book attempts that I wrote through-out my life and he’s always cherished them, and I never understood why, until I had my own children. Then the reason became very obvious to me.

I did stop writing at some point of my life, and that’s when I became a groomer. For some reason, my brain did not relate my newly acquired skills and career to my original passion for writing. Life happened, of course, and I suddenly found myself only writing about other topics that had nothing to do with my career and love for grooming. It was as if I had to pick: loving to write or loving grooming, and it wasn’t obvious to me how one could relate to the other.

Suddenly Mr. Steve Dale and Mr. Bill Schroeder happened. I was sitting there, listening to fantastic orators, telling me things that I already knew but linking both topics together in a way that somehow I wasn’t able to imagine myself, and suddenly, there it was. What my brain hadn’t been able to do after 4 years of grooming… relate my love and passion for grooming to my love and passion for writing. If it wasn’t for them, I would probably still be here, thinking about so many things concerning my groomer life, my business owner life, my grooming academy, and my local industry situation, and tossing all those thoughts and feelings into the vast unknown realm of the unsaid.

For more info on Mr. Steve Dale, visit his website at https://www.stevedalepetworld.com/

To learn more about Mr. Bill Schroeder, visit his company website at https://intouchvet.com/

So here I am, writing. Here I am doing something I love: writing. And writing about something I love: grooming. Isn’t that amazing?

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So, who am I? My name is Andrea Sleeper and I am currently living in San Antonio, Texas. I own the Pink Poodle Professional Grooming brand and have a couple of grooming salons. I also started the San Antonio Grooming Academy and the Grooming Academy of Texas once I started teaching in other cities outside of San Antonio. I am the main instructor and recruiter of the academy too. I am happily married to my soulmate Allan Sleeper, and we have 3 beautiful children: Allison, Logan and Luke (who is my angel baby and passed away in 2017).

I started my life like a lot of other people, going to school so I can make something of myself later once I had a little piece of paper in my hands that would vouch for my knowledge and skills. I went to the best university in Latin America for my BA, I went to one of the best universities in The Netherlands for my concentration, I went to a Texas university for my Masters… only to end up looking for a job somewhere. Anywhere. And when I got one, I hated it. I started aiming at Vet school because after years of my life being spent on a degree, I decided I would finally spend my time and money trying to make a career out of something I loved: animals! Couldn’t make a living out of writing, of course! So I started Vet school and studied for 2 years, only to not be able to continue after I decided to not return to my hometown because of this cute boy named Allan I met over a short stay in San Antonio, who begged me to not leave… and I didn’t. Suddenly I found myself working in a “dog shop” called Pink Poodle learning the trade under my new boyfriend’s mom tutoring and at some point I stopped and asked myself: What am I doing here? What’s happening right now? I have a BA in International Relations with a Concentration in European Studies and Cultures and a Master’s Degree in International Marketing and Communication… and I love it here. I love what I’m doing. I love what I’m learning. I love coming to work every day. This is it. This is where I was supposed to be all along and God brought me here and this is what he wants for me. I could feel it in my heart: I had finally found my life career. 

I quickly became 4th Generation groomer of the Pink Poodle (since my poor mother-in-law didn’t have any girls and none of her boys were interested in her trade) which has been open since 1962. I learned how to run the business, how to do the numbers, how to groom dogs with high quality in the least amount of time possible, and how to make money out of it. I started old, mind you. This all happened in 2013 when I was already a whopping 25 years old. You know those groomers that say “I’ve been doing this since I could walk, my mom would bring me to the salon every day, I learned to bathe when I was 3 years old and by the time I was 10 I was already doing AKC breed standard competition cuts on Poodles”? I am not one of those groomers. I had an office job. I was a server. I studied for many years of my life before or while I was at that. I started late. And I started under a very busy business that had absolutely no connection to the rest of the grooming world on the outside. When you’re in a salon that busy, and you live hanging to every paycheck and every month’s report, you forget to invest in your trade. You forget to learn new things and to take risks. Especially when you’re learning under a person that does everything old school. In 2017 I decided to expand my horizons and open a second Pink Poodle in the city of Converse, Texas. I also decided, after encountering the never ending issues of rotational staff and lack of skilled applicants, to open my own grooming school. It was then, when I was by myself, that I realized there had to be a better way to grooming and a better way to doing things in a professional salon. I wanted to elevate it, somehow. But everything I had learned was aimed at being a “shop”, more like a neighborhood mom and pop shop, and not a prestige salon. Why couldn’t we be like one of those gorgeous hair salons where you feel you’re getting poorer just by stepping on their beautiful polished floors or by just asking a question to one of those well manicured stylists sitting behind the chair? So I started researching on the internet and reaching out on social media…. And, oh boy. The things I found.

I found national associations dedicated to the certification of dog stylists. I found associations of groomers all over the country, connecting to share tips, tricks, and to help each other. I found that there were grooming competitions and breed standard cuts that sometimes look nothing like what we do on pets. I found out that there are classes, seminars, speeches and expos full of people that love grooming and that want to learn more from OTHER people that also love grooming but that have grown their names and reputations in different ways.

I was blown away. And ever since, I decided to start my way into becoming a better professional. And that’s how I fell into that chair, listening to Mr. Steve Dale and Mr. Bill Schroeder at the Groom Texas Expo in Houston. And that’s how I got here, to write this, so you can read it.

 

Let this new adventure begin.